Fostering Sustainable Behavior: Free Lecture and Discussion
Dr. Doug McKenzie-Mohr
7:30pm, Thursday, January 18, 2007
Downtown Public Library Room A 401 E University Avenue, Gainesville, FL
Free and open to the public
FOSTERING SUSTAINABLE BEHAVIOR
Sustainable behavior expert Dr. Doug McKenzie-Mohr will present a free
lecture and discussion on Thursday, January 18, 2007 at 7:30pm at the
Downtown Public Library. Dr. McKenzie-Mohr will explain community based
social marketing and how it can be used to foster sustainable behavior,
including ideas on how to encourage change in existing organizations,
with time for discussion and questions.
WHO SHOULD ATTEND
This lecture is of interest to anyone who is interested in helping their
business, family, or community become more sustainable, efficient, and
responsive to change. The ideas presented can be applied to almost any
problem that involves changing human behavior.
The cornerstone of sustainability is behavior change. Sustainability
requires individuals and businesses to act to reduce waste and increase
efficiency. To date, most programs to achieve these changes have relied
upon disseminating information. Research demonstrates, however, that
simply providing information has little or no effect on how people or
businesses behave. If not ads or brochures, then what? A new approach,
community based social marketing, has emerged as an effective approach
to promoting sustainable behavior. The method seeks to identify and
remove the barriers that keep people from changing their behaviors.
For over a decade Dr. McKenzie-Mohr, an environmental psychologist, has
illustrated the science of behavior change and the utility of the
community based social marketing approach in his workshops and in his
book, Fostering Sustainable Behavior, available online at www.cbsm.com
<outbind://8/www.cbsm.com> . He has provided training internationally
for over 25,000 environmental program planners.
This event is sponsored by the Florida Department of Environmental
Protection, UF/IFAS Extension Service, Gainesville Regional Utilities,
and Pandion Systems, Inc., and organized by the League of Women Voters
of Alachua County/Gainesville, UF's Office of Sustainability,
Gainesville Clean Water Partnership, and Sustainable Alachua County.
For more information, please contact Susan Marynowski of Sustainable
Alachua County at [log in to unmask] or 352-318-1218.
Director, Office of Sustainability
University of Florida